By Roberto Giannicola, PCC. Several years ago, I saw a documentary about an experiment that demonstrates how something tiny could create an entirely different outcome in people’s perceptions.
This took place in a store. When customers paid for their items, the cashier was asked to faintly touch the customer’s hand as they exchanged the receipt or payment. They would do this to 50% of the shoppers; the other 50% would not receive any contact.
As the customers walked out of the store, someone would ask their opinion about the cashier and quality of the service received. And here is the interesting part, when the teller touched the customers’ hands, the shoppers gave positive feedback. When they did not, the opinion was neutral or negative.
Small physical touches can have a significant influence. Now, consider how much a little adjustment of your tone of voice, facial expression, a word used in the right place (or not), can have an entirely different impact on the person you are addressing.
These small touches can create an entirely different outcome.
Here is an exercise I’ve done in my programs that will demonstrate it even better.
I asked two participants to face each other. I then tell one person to think of two distinct thoughts while facing the other one:
- First thought: I believe you are a good person, intelligent, and fully capable.
- Second thought: I think you are an idiot, cannot accomplish anything right, and incompetent.